While Internet new-car buying services grabbed more attention at the National Automobile Dealers Association convention in Las Vegas earlier this month, companies that sell used cars via the Internet, with a few exceptions, kept a lower profile.
But they were there. Operating from lavish hotel suites were Don Tamburro, CEO of USAtradein.com of Round Rock, Texas, and Joe Shaker, founder and president of CarDay in New York. IMotors.com executives also attended the convention.
Taking the press conference route were Autodaq Corp. of Menlo Park, Calif., and Stoneage.com of Troy, Mich.
Atlanta-based AutoTrader.com was much more visible.
Out-of-town attendees were exposed to AutoTrader.com banners and TV commercials at the baggage claim area of the Las Vegas airport. Several of the company's billboards were scattered about the landscape. CEO Chip Perry was available for press interviews and there was at least one street bus decorated with the AutoTrader.com logo.
In other remarketing news:
Mike McFall, president of Fleet Lease Disposal Inc. of Delray Beach, Fla., said the company's service that enables consumers to obtain online an offer from a dealer for their trade-in has been a success. Fleet Lease Disposal tested its Veretech service at Anderson Honda in Palo Alto, Calif., for six weeks. The test generated 105 leads with 13 percent converted into sales, McFall said. DCH Auto Group, with 12 dealerships throughout New Jersey, began testing the program Feb. 12.
Autodaq, which provides branded wholesale used-car Web sites to auto companies; financial institutions; and fleet, lease and rental car companies, touted new deals with Enterprise Rent-A-Car and the Greater New Haven (Conn.) Auto Auction at a press conference at the NADA convention. The agreements enable dealers to view and purchase inventory 24 hours a day via branded Web sites, said Adam Boyden, Autodaq CEO.
Staff Reporter Arlena Sawyers can be reached at [email protected] or 313-446-0380