When it launches in early 2002, the SVT Focus will become the third member of the Ford SVT stable, joining the SVT Mustang Cobra and SVT F-150 Lightning.
What's next, and what definitely isn't? John Coletti, chief engineer of special vehicle engineering, provides some clues:
No sport-utilities. 'When we did a clinic with a prototype, the customers didn't like the noise. Well, that's an important thing to the customers we aim at. So we knew it wasn't going to fly.'
No SVT Crown Victoria. 'There has to be growth potential for us to do an SVT version. There's no growth potential in the Crown Victoria.'
Possible SVT Thunderbird. 'That's a topic of much discussion right now.'
'Behind my office door, we have a graveyard for the products that we didn't do,' Coletti says. 'I'm proud that we have the guts to not do something we don't think fits the image.
'Clinics aren't for finding out what you should do. They're good for confirming that you've done the right thing. But it takes your gut to know what you should be doing.'