Kia will dive into the crowded minivan market in July or August with the 2002 Sedona minivan.
Kia dealers are excited about finally getting a minivan, said Terry Peterson, chairman of the Kia National Dealer Council. "We've been waiting a long time for it," he said.
Macedo said the Sedona will be "extremely competitive" with the base Dodge Caravan and will have a 3.5-liter V-6 engine. It will be marketed on its price advantage and its features, Macedo said.
Kia is adding a Rio station wagon later this year as a 2002 model. Peterson called it "a great startup family wagon."
Advertising for the new 2001 Optima sedan, which is about the size of a Toyota Camry, has started, Peterson said. The Optima gives Kia dealers a vehicle to offer Sephia sedan owners to step up to, he said.
"Both the Optima and Sedona are going to help us to retain customers, to really build brand loyalty," Peterson said.
A new sport-utility — larger than the existing Sportage — is a couple of years away, Peterson said.
Dealers also heard about capturing more service business.
Macedo said it was premature to discuss how Kia will help dealers bolster service, but added, "Building service is a goal — getting them to come back for service."