Giuseppe Greco took over as Lamborghini's chief executive in 1999 after four years as a Porsche, BMW and Volkswagen dealer in Texas. Earlier in his career he was the top US executive at Ferrari and Alfa Romeo. He works long hours on the weekend - doing chores for his wife.
Chairman and CEO, Automobili Lamborghini.
Porsche, BMW and VW dealer in Corpus Christi, Texas, USA.
French, English, Italian, Spanish, a little Dutch.
Married to Pia. Two sons - Giovanni (30, mechanical engineer at Visteon in Detroit) and Mario (28, mechanical engineer at BMW AG Design Center in Munich).
Countries lived in:
Italy, Canada, USA, Venezuela and Holland.
First job in the car business:
Sales and marketing at Fiat Auto in Turin, Italy, in 1970.
Fiat 128 two-door, blue with beige interior.
What car is parked in your garage?
Most admired cars?
Lamborghini Miura and Alfa Romeo 75 3.0 V-6.
What is your passion?
Automobiles and, in general, anything with an engine, such as motorboats and small airplanes.
Most memorable moments?
Both my kids received a master's degree in engineering at Renssaeler Polytechnic Institute in Troy, New York. On the business side, increasing Fiat Venezuela production from 3,000 to 10,000 units in two years while president and CEO in Caracas from 1981 to 1984.
Worst crisis in business?
The economic downturn in the USA in the second half of 1991, as I was heading Ferrari there.
Have you ever been tempted to leave the car business?
Yes, but people never let me!
Where do you get your best ideas?
With my first coffee.
What do you dislike?
Who do you admire within the auto business?
Ferdinand Piech of VW and Wendelin Wiedeking of Porsche.
Companies most admired outside the car business?
Boatmakers, in particular American Marine Corp., which builds Grand Banks trawlers.
How do you relax?
Reading all year long and boating in the summer.
What food do you like best?
Pasta, pasta and pasta.
Do you cook?
Pasta, of course, and steaks.
Da Bianca in Modena, Italy.
Favorite holiday destination?
Punta Ala, Tuscany, Italy.
La vita e' bella (Life is wonderful) by Roberto Benigni.
What do you do on planes?
Read and sometimes watch three movies in a row.
Do you work weekends?
Seldom for the company; always for my wife.
How do you describe yourself to others?
Easygoing, focused and pragmatic.
Next big thing in the auto business?
To take Lamborghini volumes five times up and revenues four times up in three years. Wish me luck!