Show biz has its share of ego-gratifying, prestigious award competitions. But the advertising industry has show biz beat hands down. There are more than 120 different competitions.
The categories are numerous. The sponsors run the gamut from ad industry associations to special interest media and trade groups.
It's big business, too. The budgets for entry fees and travel to award ceremonies in some agencies rival the gross national product of Third World countries.
As an example, for the prestigious One Show Gold Pencils competition, which recognizes excellence by copy and art creatives, 15,139 entries were received last year, at an average cost of $125 per entry. That's $1,892,375 just for entry fees. To that, add the book of winners at $250 per copy and the dinner at $2,400 per table.
Agencies could easily budget six figures for contests. Why? The awards are mentioned in every new-business pitch. And top-level resumes always mention awards.