Long box adds less than $500 to '02 Frontier
Twenty-seven dollars per inch. That's what buyers will pay for the extended cargo box on the 2002 Nissan Frontier Crew Cab Long Bed pickup. Its 74.6-inch box will be 18.3 inches longer than the 56.3-inch bed on the regular Crew Cab model. And the Long Bed will be priced less than $500 over the sticker price of the regular bed version, said Bill Kirrane, general manager of Nissan Division. The 2002 Frontier pickup line also gets a 15-inch longer wheelbase, frame enhancements, an upgraded interior and an improved audio system. Sales begin in August. The Long Bed is expected to account for 70 percent of Crew Cab sales.
Ford expects T-Bird sellout
So far, so good for the Ford Thunderbird. Ford Division President Jim O'Connor said Ford has 11,000 orders booked for the stylish retro roadster. Thunderbird production starts late this spring. O'Connor said he expects the year's entire build of 25,000 vehicles will be sold out before the car goes on sale this summer. GM makes TV deal...
General Motors will try to shore up sagging sales to Hispanic buyers with an alliance with Univision, the leading Spanish language media company. E-GM will sponsor four channels on Univision.com. The first site, Aventuras Del Camino (Adventures on the Road), launches late next month. Mark Hogan, president of e-GM, would not say how much GM is paying for the one-year deal with Univision. He said GM is not satisfied with its 28 percent share of the Hispanic market in the United States.
... and credits Web sales Hogan also said GM BuyPower is responsible for 383,000 sales in the last nine months. About 10 percent, he said, are considered conquests, meaning GM would have not gotten the sale otherwise. Hogan said total sales attributed to GM BuyPower stand at 857,000 since the Web site went live almost two years ago.