Lincoln took Best of Show honors in the 2001 Excellence in Newspaper Automotive Advertising competition, also known as the DANDY Awards. The awards' sponsor, the Newspaper Association of America, opened them to manufacturers this year for the first time.
Lincoln and its advertising agency, Young & Rubicam Inc., won with a Lincoln LS ad that promoted its sponsorship of the Susan G. Komen Breast Cancer Foundation's Race for the Cure. The division and agency split a cash prize of $20,000.
The winning, full-color ad used the pink ribbon symbol to divide a highway. It ran in the New York Times.
Also with that ad, Lincoln and Young & Rubicam won for best manufacturer image ad or campaign. They won for best use of color with another Lincoln LS ad.
Because manufacturers are now included, the name 'DANDY Awards' could change next year, said Zachary Brousseau, spokesman for the Newspaper Association of America.
The other DANDY award winners, announced Saturday, Feb. 3, at the National Automobile Dealers Association conference in Las Vegas, were:
Best ad campaign by a dealer association: Chicago Lincoln Mercury Dealer Association. Created by Young & Rubicam, Dearborn, Mich.
Best single ad by a dealer association: Chevrolet, created by Campbell-Ewald, Warren, Mich.
Best ad campaign by an individual dealer: Waco Imports/Waco Mazda in Waco, Texas. Created by Waco Tribune-Herald.
Best single ad by an individual dealer: Barrett Jaguar in San Antonio. Created by San Antonio Express-News Auto Pros.
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