Dealer: Jim Hill
Dealership: James Toyota of Moscow, Idaho
Average monthly sales: 18 to 20 new, 25 to 35 used
No. of employees: 20
Secret to success: 'Reliability, dependability and price,' says Hill, adding that high visibility is a good lure. 'We're in a small college town and are very involved in the community. We are a real strong force with college sports and our Chamber of Commerce.'