Chrysler and Jeep dealers were angry at the cuts to their subsidies. Knowing DaimlerChrysler is in trouble didn't soothe them at the make meeting Sunday.
"Dealers want to know why, and they are mad."
But selling more to recoup the estimated cuts of $400 to $500 per vehicle means meeting and exceeding new monthly sales goals, said Marc Trebar, of Rallye Chrysler-Dodge-Jeep in Monroe, N.Y.
"Everyone has to take cuts, but how can we sell 110 percent of our target when the market is going to be down this year?"
The cuts in the Chrysler group subsidies and incentives, effective last week, include:
Eliminating floorplan help on vehicles for the first 15 days.
Cutting the fuel allowance for vehicles delivered to customers.
Axing the $50 per vehicle marketing fee.