Toyota Division's product proliferation into 17 segments is a challenge to manage but may expand further, the company's top American executive said.
Also, Toyota is still considering bringing the WiLL sedan to America to run at the same price points with the Corolla, similar to what Lexus does with the ES 300 and IS 300, Press said. Press was interviewed Friday after a speech to the J.D. Power and Associates International Automotive Roundtable at the Four Seasons Hotel.
"There will be a clear delineation between Corolla and Genesis (youth vehicles)," Press said. "We want Corolla to have youthful appeal, but we won't fool ourselves into thinking it's what Genesis wants. We don't want to have compromises that weaken the image."
He added that WiLL is "a work in progress" and it is "too early to announce anything."
To be sure, Press said, Toyota is more concerned with increasing market share in segments where it needs to catch up — such as in pickups and sport-utilities.
"We don't need more plates to spin," Press said. "It's a training challenge. But if we break 17 products into three sub-brands (trucks, core vehicles, youth vehicles), it isn't as unwieldy.''