Volkswagen AG has won some honor at the expense of its rival BMW AG, which will be taking the Rolls-Royce brand away from it at the end of next year. It may be taking the famous brand, badge and Flying Lady motif - but it will not be taking the Royal Seal of Approval.
This is granted to purveyors of fine wines, foods, clothing and, among many other things, cars to the British royal family. For the first time, the state limousine will not be a Rolls-Royce but a Bentley. that will occur in 2002.
Rolls-Royce Bentley chief executive Tony Gott confirmed that Bentley has received the Royal assent. Without going into detail over how or why the Queen of England had decided to switch brands, Gott said: 'We are very proud that the state limousine will continue to be built at our factory in Crewe, and especially because 2002 will be the Queen's 50th year on the throne of England.'