Lincoln Mercury has named Benjamin Gibert vehicle/brand director for Mercury vehicles. He is responsible for product development and manufacturing strategy, and also will work on brand strategy. He joined the company in 1999 as assistant vehicle line director after 14 years at General Motors.
Mercedes-Benz USA Inc. in Montvale, N.J., has named Joe Johnson corporate development and transformation officer. He will be responsible for directing the company's diversity strategy in areas such as marketing and training. He was market manager for the Los Angeles region. Prior to joining Mercedes-Benz in 1995, he held various sales and marketing positions at Porsche Cars North America and Lincoln Mercury.
Andrea Kozek and Philip Stayhue have joined G-2 Communications Inc. in Bloomfield Hills, Mich., as members of the GM motorsports account staff. Both will be account executives, responsible for communications, programs and events. Kozek was a public relations executive at FCB Worldwide Detroit, where she managed various Jeep projects. She also has worked at McCann-Erickson Detroit and GMR Marketing in Milwaukee. Stayhue worked as a reporter and editor at two Detroit-area newspapers.
Campbell-Ewald Advertising in Warren, Mich., has named three new officers.
Ute Brantsch joins the agency as senior vice president and associate creative director, with responsibility for various Chevrolet car brands. She was senior partner and creative director on J. Walter Thompson Co.'s national Ford Division account. Prior to that she was with Leo Burnett Co. Julia Blagdurn has been promoted from co-op services manager to vice president co-op services manager. Responsibilities include managing project implementation for the GM Service Parts and ACDelco accounts. She joined the agency in 1981. Amy Cronin joins the agency as vice president and associate director responsible for data analysis of Campbell-Ewald Direct's clients. She manages project implementation for GM. Previously, Cronin was research manager for the Michigan-based Phoenix Group.