Will your ad spending be up or down in 2001 compared with 2000? By what percentage?
Ad spending for 2001 will be identical to 2000.
What media mix do you expect for 2001? How does that compare with 2000?
The media mix is predominantly print advertising, with some development of direct mail later in 2001.
Is the Internet still a good marketing tool for you? How will you use it in 2001?
The Internet is a good way of identifying prospects and will play a greater role in our business. We do not sell cars from the Internet.
How do you expect rebates and incentives to affect your marketing budget in 2001?
Rebates and incentives are not part of our business plan.
What is the biggest launch you have coming up for 2001? When will it be?
We are unable to elucidate on launch plans for 2001.
What is your major marketing challenge for 2001?
The major marketing challenge for 2001 is to significantly lift visibility and prominence for the Bentley brand.