SANT'AGATA BOLOGNESE, Italy — Lamborghini has split with its sole distributor in the United States and will distribute direct to its dealers there.
Lamborghini will distribute directly to U.S. dealers using a private Internet network developed in conjunction with management consulting firm A.T. Kearney.
Using the Internet, Lamborghini's U.S. dealers can order cars and track manufacturing and delivery. They also can order parts and receive technical documentation and assistance from the Italian factory here.
Only Japan will continue to have a private Lamborghini distributor. Cars imported into Japan need special modifications and pre-delivery inspection, Lamborghini said.
The move comes in spite of Exclusive's success in selling almost half of Lamborghini's annual volume. Lamborghini sold 130 units in the United States last year, out of a total production of 280. A Lamborghini spokesman said the company was happy with its sales volumes in the United States, but made the decision because it was going to direct distribution worldwide.