This commercial for Hyundai Motor America's first sport-utility will begin airing this month on network and spot TV. As the 2001 Santa Fe drives up a red carpet that drapes the side of a mountain, Peri Gilpin, in a voice-over, says, 'You're in for a long, smooth ride.' Gilpin, who plays Roz on the TV show 'Frasier,' is also the voice of new commercials for Hyundai's XG300 and Elantra sedans. She has done previous Hyundai commercials but is not the official voice of Hyundai, a spokesman said. Hyundai expects to sell 50,000 units annually of the Santa Fe, which is available for $16,934, including destination charges.
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