Olds demise blamed on GM
The best Oldsmobile models should be given to Saturn to expand that line.
General Motors amazes me.
It invested millions to start a 'new kind of car company,' Saturn. Then it lost the momentum by starving the Saturn line with out-of-date products.
Meanwhile, millions were spent to shore up a line (Oldsmobile) that was going down like a stone.
Olds did not have to end up that way.
Its demise goes right back to GM's incredible misreading of car buyers' tastes in the 1980s, which spawned the downward spiral.
Regional Sales Manager
Fulton Bellows & Components
Avon Lake, Ohio
Olds is dead; now kill Saturn
Now that General Motors has pulled the plug on Oldsmobile, it should take a hard look at another sacred cow on life support: Saturn.
A decade after its debut, Saturn is not the small-car champion it was created to be.
Proving that mission creep follows mission failure, Saturn's new purpose is to introduce new technology. (Do Honda or Toyota need a new division to introduce new technology?)
That Saturn's primary justification for product line expansion is its own lack of success with its current products should alarm GM shareholders.
Roger Smith's creation may be a media darling, but it is also a monument to opportunity cost and a parasite on the profitable divisions that fund its survival and expansion.
Difficult reforms should not be left half done. Finish the job at hand.
Jones Stevedoring Co.
Olds dealer cites 3 big problems
'What's ailing Olds?' you asked in your Nov. 13 issue.
Is it that big a mystery?
When I graduated from college 10 years ago and joined our small family dealership, we were delivering 10 new Oldsmobiles a month. Now, I'm lucky to deliver two.
I have witnessed the destruction of a brand name.
Let me tell you what is ailing Olds.
1. In the early 1990s, the Ciera and the Cutlass Supreme did not have airbags.
Consequently, many of our loyal repeat Olds customers felt they must consider other makes to satisfy their safety needs.
2. Then in the mid-1990s, there was the appointment of John Rock as general manager. In all of his big-headed wis-dom, we were given 'simplified pricing.'
Consequently, many of our loyal repeat Olds customers felt they had to consider other makes to receive the trade-in allowances and discounts that they perceived were better deals.
3. The final blow at the close of the 1990s was the unavailability of a bench seat and a column shifter.
Consequently, the few loyal repeat Olds customers we had left considered and bought other makes to satisfy their needs.
Walters Chevrolet Sales, Inc.