LANHAM, Md. - William North America Inc. as vice president of corporate communications.
He returns to Land Rover North America after serving for four years as director of Land Rover communications programs in the United Kingdom, where he helped launch the Freelander and Discovery Series II models.
Baker, 56, was vice president of corporate communications for Land Rover North America (formerly Range Rover of North America) from 1987 to 1997, when he went overseas. Since 1997, communications activities have been supervised by Corporate Communications General Manager Mark Schirmer.
Baker will oversee news media relations and external public affairs activities as well as expand the Land Rover Experience off-road driving schools program. He will report to CEO Howard Mosher and serve on the executive committee.
Baker, a 27-year auto industry veteran, has held public relations posts with several manufacturers, including Ford and Volvo.