Actress Diahann Carroll may soon be pitching Ford Motor Co. brand vehicles.
The deal's not done, but Myles Romero, coordinator for the company's Market-ing Sales and Service Diver-sity Council, confirms that Ford is talking with Carroll about future marketing efforts.
Romero says the idea hatched when Carroll ap-peared at Ford Motor Co. headquarters in Dearborn, Mich., on Nov. 9 to speak to nearly 400 salaried employees. Her appearance was part of a dialogue on diversity series by Ford's marketing diversity council.
Carroll, a breast cancer survivor, complimented Ford for tackling issues that affect women, people of color, people with disabilities and gays but noted she is often cynical about the word diversity.
'Large institutions talk about diversity,' she told Automotive Marketer, 'but all too often, it is just that - talk. Or worse, it is tokenism.'
The Marketing Sales and Service Diversity Council was formed four years ago and comprises 16 members, including Ford Division President James O'Connor.
'Addressing (diversity) issues makes good business sense,' O'Connor says.
Carroll, star of the 60s TV series 'Julia,' said women and people of color are often portrayed as victims in the media. 'What we need to do is start changing that message,' she says. But she would only say, 'We'll see,' when asked about the possibility of pitching any of the Ford brands.