Campbell-Ewald has bolstered its Chevrolet advertising account team. Terry Hughes is the new senior vice president and copy supervisor. She works on Chevrolet car and truck brands. Most recently, she was executive vice president and creative director for Harris Marketing Group of Ann Arbor, Mich. Before that, she was vice president and senior writer for Campbell-Ewald, working on accounts including GMAC and Delta Faucet.
William Leonard is the new vice president and creative supervisor. He directs the creative aspects of the Chevrolet Regional Group. Most recently, Leonard was associate creative director for J. Walter Thompson in Detroit, working on accounts including Ford, White Castle and DecorateToday.com.
Timothy McCarthy is the new vice president and account manager. He will oversee the Corvette Quarterly and Movin' Parts, a GM dealer vehicle service publication. He had been an account director at Momentum, an agency in Troy, Mich., working on the Buick LeSabre.
In addition, Susan Logar Brody is the new executive vice president and executive creative director at Campbell-Ewald. She leads a creative staff of 75 people who handle direct marketing communications for the bulk of Campbell-Ewald's clients. She had been executive vice president and creative director.
McCann-Erickson Detroit has added six staffers. Sandra Gross is a new copy editor on a variety of client accounts. She had worked at Mars Advertising and Ford Motor Co. Kathy Rottach is the new broadcast business manager on the Buick account. She had been with FCB Worldwide. Rebecca Sanders is a new print traffic coordinator and will work on several client accounts. Kevin Terlescki is the new associate media director on the Delphi and UAW-GM accounts. He had worked at Campbell-Ewald. James Therkalsen is a new print traffic coordinator for the Buick account. He joins McCann from careersite.com. Brad Thompson is a new market specialist with McCann-Detroit's local communications division, which supports Buick dealers. He had been a media buyer with J. Walter Thompson.
Ford Motor Co. has named Gary Nielsen as executive director of centennial operations, as it prepares to celebrate its 100th anniversary in 2003. Nielsen had been vice president and executive director of the Ford Motor Co. Fund.
Mercedes-Benz USA has a new spokesman for the news media. Jeffrey Fisher has been appointed general manager of corporate communications. He most recently was senior manager of public affairs for Mercedes-Benz and DaimlerChrysler in Melbourne, Australia.
Strategy Network, a Livonia, Mich., boutique agency that specializes in automotive marketing, has named Leslie Dahlquist senior account executive. Dahlquist had been with General Motors' Creative Services area within the Vehicle Sales, Service and Marketing staff.
G-2 Communications, a Bloomfield Hills, Mich., public relations company, has appointed Shirley Clemens as an account executive in support of General Motors' motorsports and heritage initiatives. Clemens had been marketing manager at Cadillac Coffee Co. in Madison Heights, Mich. G-2 also has appointed Amanda Wasvary as an account and administration assistant on the GM motorsports account and G-2 general administration. She previously worked as a narrator/product specialist at auto shows for Toyota Motor Corp., OnStar, Cadillac and Chevrolet.
Veteran Detroit media saleswoman Gayle Champagne has been named vice president of sales for MediaSpace-Bank's Midwest Region. MediaSpace-Bank provides full-service planning and buying for all U.S. newspapers.
Champagne most recently was vice president of sales for the Newspaper National Network, a subsidiary of the Newspaper Association of America, which also provides planning and buying services for newspapers. Champagne also is on the board of directors for the Adcraft Club of Detroit.