GM's plan to marry all of its retail and marketing activities
1. The company has created a marketing/sales integration team.
2. The team will create an annual promotional planning calendar.
3. Details of the calendar are to be followed closely at all levels, including divisions, field organizations, brand teams, ad agencies and dealers.
4. All sales and marketing activities will be coordinated whenever possible.
5. Results will be measured every quarter to determine what worked, what didn't work and what can be improved.