Luxury: Reitzle's got it covered
Wolfgang Reitzle, head of the Premier Automotive Group, has taken Ford Motor Co. luxury to a new level. Reitzle tops the Robb Report's list of 22 people who will shape luxury in 2001 and is on the magazine's January cover. He is the first car person ever to lead the list, which this year also includes Fed Chairman Alan Greenspan, designer Calvin Klein, vintner Robert Mondavi and other purveyors of the well-to-do lifestyle. The only other car person on the 2001 list is Reitzle colleague Ulrich Bez, chairman of Aston Martin Lagonda.
IT'S A WRAP - Jaguar challenged the winner of Scotch tape maker 3M's annual 'Most Gifted Wrapper in America' contest to custom wrap a new Jaguar S-Type to coincide with its 'Unwrap a Jaguar' marketing campaign. Ellen Timberlake, 45, of Arlington, Texas, won $10,000 last month for her prowess in a competition in which contestants had to wrap everything from a golf club to a red wagon and a set of drums. But a Jaguar S-Type? 'I consider wrapping the Jaguar to be the most difficult wrapping challenge that I have faced,' Timberlake said. Her masterpiece is on display at Overseas Motors in Dallas.
MOUNTED PATROL - Mercedes-Benz USA Inc. will donate 1,000 hand-built Mercedes mountain bikes to police departments around the country that have bicycle-mounted patrols. Mercedes kicked off the program last week by handing 50 bikes to New York's Finest. NYPD has used bicycles for a couple of years in the city's parks, crowded tourist areas and generally around town. AMP Research in Laguna Hills, Calif., builds the bikes for Mercedes. The commercial tie-in? Mercedes dealers offer the bikes to customers, starting at $1,795 suggested retail.
Pedal-pusher - Bridgeton, N.J., car dealer Bob Novick is donating a fleet of antique toy pedal cars to the Smithsonian Institution National Museum of American History. Novick - who sells Buick, Cadillac, Chevrolet, GMC Truck, Chrysler, Dodge and Jeep vehicles- collected 48 cars over the past six years and has displayed them in his basement. His collection includes a 1917 Kirk Latty Roadster, 1926 Dodge Roadster, 1941 Chrysler Coupe and 1964 Ford Mustang. Eight of the cars will be on display beginning Wednesday, Dec. 20.