Picking holes in Schremppspeak
Why would anyone, including investors, believe anything Juergen Schrempp says?
He admits that he misled the morons who sold Chrysler.
He claims he likes the work Jim Holden is doing, then fires him.
He also said he wouldn't put a German as the head of Chrysler, but he has.
You think you've seen a lot of people leaving; watch now.
He claims cost cuts come from inside Chrysler, yet he has demanded that $2 billion be cut from Chrysler's budget.
Where are the cuts in fat at Mercedes?
He claims the poor third-quarter results are because of a product lull, yet to achieve the cost cuts, Chrysler is cutting product programs.
Chrysler was a diamond in the rough, needing good management to take it to the next level.
Schrempp appears to be a con man, not a good leader.
JAMES D. DAVIS
John Deere Product
Everyone rooted for the underdog
Chrysler was a Cinderella story.
Its revival was a tribute to Lee Iacocca, who salvaged it from the coals.
Juergen Schrempp, under false colors, led Bob Eaton and Chrysler down the primrose path, and Daimler now is paying the price.
I and many others like me don't see Chrysler as we used to.
Chrysler was the underdog, and everybody roots for the underdog.
Chrysler as part of Daimler does nothing for me.
It's a case of the chickens coming home to roost.
HARRY W. WILLIAMS
Lake Ozark, Mo.
The writer is retired. He was assistant national parts manager for General Motors.
Liebler comments on PentaMark
I differ with Julie Cantwell's Nov. 20 assessment that DaimlerChrysler's board seats at PentaMark, our newly assigned advertising agency, represent 'an unhealthy intrusion into agency independence.'
From the beginning, we have stated that PentaMark represents a new paradigm in agency-client partnerships.
PentaMark is an agency dedicated solely to DamlerChrysler business, nothing else.
There are no other clients.
The board seats are designed to help us to better understand together the new agency's processes and what it needs to serve our business better, faster and more efficiently.
We believe our closer relationship will be good for both partners in eliminating roadblocks and streamlining the business.
It will not impact their already outstanding creative product.
It will not hinder the agency's objectivity.
And it will not give us access to anything but our own business within the Omnicom family, which is our sole objective in establishing the seats.
If we end up intruding on the agency's independence and outside objectivity, we will have failed.
Senior Vice President
Global Brand Marketing
Auburn Hills, Mich.