DETROIT - The only mid-sized car at General Motors that offers electronic stability enhancement is the Oldsmobile Intrigue. The four-channel system, called Precision Control System, has a $595 sticker price.
The system bowed during the 2000 model year on approximately 8,150 cars, or 18 percent of Intrigue production.
Olds aims to boost that ratio to 28 percent of production this model year.
The Intrigue's mission is to go head to head with imports in technology and sophistication, officials say.
'Mercedes and BMW have been known for this kind of technology,' said Harlan Charles, Intrigue assistant brand manager. 'This gives us a competitive advantage against the Camry, Accord, Maxima and Passat group.'
Harlan expects interest in stability enhancement to widen in the coming years. 'I don't know if it will be standard on mid-sized cars,' he said, 'but I think it will be available.'