Automakers would be able to obtain swift feedback on what consumers are ordering - some immediately after final assembly
As consumers tag hot vehicle combinations, automakers can alter their production mix to capitalize on consumer demand
Fine-tuning production to better match true consumer demand could drive a 30 percent reduction from the industry average 60 days of inventory supply
More desirable products will require less of a marketing push via sales promotions and discounts
Source: Forrester Research Inc.