There is something about Pininfarina ideas that designers find difficult to resist, and the Italian styling house is certainly a winner as far as the judges in Automotive News International's annual Concept Car of the Year awards are concerned.
Pininfarina won the overall Concept Car of the Year trophy for its stunning Rossa model unveiled in June at the Turin Motor Show. The concept also was a runner-up in the exterior design category.
This follows its success at the inaugural awards in Tokyo last year, where Pininfarina's tiny Metrocubo was awarded best interior and runner-up honors in the environmental and safety categories.
Stepping up to receive the award this year in Paris, Lorenzo Ramaciotti of Pinin-farina said: 'I am delighted that we have been recognized once again this year, and the two concepts could not have been more different.'
While the Rossa evokes Ferraris old and new, last year's Metrocubo was a masterpiece in packaging for a small city car.
This year's runners-up for the Concept Car of the Year were the Mazda RX-Evolv, first seen at last year's Tokyo show, and the Seat Salsa, which also won the best exterior design category.
Fiat's Ecobasic won the environmental award, and the best interior category went to the Renault Koleos.