Joachim Milberg, chairman of BMW AG, and Trevor Creed, senior vice president of design at DaimlerChrysler, will be the speakers at the Jan. 18 Automotive News World Congress gala dinner in Detroit.
The evening also will feature the 2000 Automotive Shareholder Value Awards, presented by Automotive News and PricewaterhouseCoopers. Last year's winners include Ford Motor Co., Toyota Motor Corp. and Sonic Automotive Inc.
Milberg, who was a professor at Munich Technical University before joining BMW in 1993, became chairman in February 1999. He is focused on maintaining profitable growth in the premium segment with the well-known BMW brand. The company expects to surpass 800,000 in worldwide sales of BMW cars and light trucks for the first time this year.
But there are challenges. BMW still is overcoming its failed five-year ownership of the Rover Group, which cost 4.6 billion euros, or about $3.85 billion, according to Automotive News Europe. The sale left only the BMW brand in the company's portfolio until 2003, when it takes control of the Rolls-Royce brand.
Creed, who takes over as head of the Chrysler group's design staff in January, was one of the key designers behind Chrysler's styling blitz in the 1990s. His portfolio includes work on the 1999 Jeep Grand Cherokee and the 1994 Dodge Ram.
Creed began his career with Ford, where he had several European assignments, including executive for truck exteriors at Ford of Britain and exterior design executive at Ford of Europe in Germany.
In 1984 he moved to Dearborn, where he headed the interior design team for the first Taurus. He has been with Chrysler since 1985.