It's no surprise that some suppliers are irritated. DaimlerChrysler is threatening to take away their business if they fall short of their cost-cutting goals.
Jeffrey Trimmer of the Chrysler group says that with some suppliers, 'you have to take a 2-by-4 to them.' Chrysler's supplier relationships are suffering.
Tom Stallkamp built a superb rapport with suppliers during Chrysler's comeback years of the early- and mid-1990s. He preached partnership, not 2-by-4s. Stallkamp is gone, but his programs worked.
Even though the automaker again must cut costs dramatically, it's no time to trade the carrot for the stick.