5 agencies seek Toyota account
DEERFIELD BEACH, Fla. - Southeast Toyota Distributors LLC is hearing pitches from five agencies for its $70 million advertising account.
Competing are Gotham Inc. in New York, a unit of the Interpublic Group of Cos.; Grey Advertising in New York; Omni Automotive in Birmingham, Ala.; WestWayne Inc. in Atlanta; and Della Femina, Rothschild, Jeary in New York. A decision is likely in mid-September.
VOLVO FORMS ALLIANCE
ROCKLEIGH, N.J. - Volvo Cars of North America Inc. has formed a multiyear marketing alliance with Orvis Inc., a mail order company that specializes in fly-fishing tackle and clothing. The plan includes Volvo advertising in Orvis mail order catalogs and the use of Volvo automobiles in Orvis promotions and ads.
FORD ASKS JEEVES FOR HELP
EMERYVILLE, Calif. - Ford Division has selected Ask Jeeves Inc., an Internet search engine, to power its Web site, Fordvehicles.com.
Customers can use Jeeves to find information about Ford vehicles. Jeeves will tell Ford what questions customers ask and what information they seek, so Ford can make adjustments to its site.