He's at it again. The Joker is in jail, but Batman has a different enemy to conquer - Catwoman.
In the latest promotion of its navigation and information system, OnStar has collaborated with DC Comics and Campbell-Ewald Advertising/tdah! Digital Solutions to create 'Catastrophe,' the second of three Webisodes for the OnStar Batman Challenge, an Internet marketing effort accessed from the OnStar Web site.
The new Webisode follows the first one, 'One Hour to Doomsday,' in which Batman foiled the Joker's bid to blow up Gotham City by midnight. With help from OnStar in his Batmobile, the caped crusader checked his engine for bombs, guided the Batmobile through a maze and unlocked the Batmobile's door after the Joker stole the vehicle.
In the new Webisode, it's 10: 17 p.m., and Catwoman is on the prowl to finish up where the Joker left off. So how does a bat find a cat in a big city like Gotham? By calling OnStar. Throughout the 10-minute Webisode, Batman tracks his rival with help from OnStar representatives, who assist Batman with everything from hotel listings to alternate driving routes.
After watching each Webisode, viewers may enter an OnStar sweepstakes to win cash and prizes.
In conjunction with TV spots and print ads promoting the system that provides round-the-clock assistance and information to drivers, OnStar launched the Batman Challenge on May 8. Since then, the number of visitors to www.onstar.com has zoomed from tens of thousands to hundreds of thousands, says Chris Robinson, director of services marketing for OnStar.
Coming soon on the Web from OnStar: The third Batman Challenge Webisode featuring Harvey Two-Face, which will run through July.
