Honda is getting naked. The automaker's United Kingdom arm is promoting its five-door HR-V model with a revealing press and poster campaign. The advertising features a naked couple leaping from the roof of the HR-V to join another couple in the sea. The headline reads: 'Five go mad in Newquay,' with the HR-V being the fifth in the group. Newquay is an English seaside resort.
The advertising takes a humorous approach based on the style of the Famous Five-children's books, which are well known in England. 'The HR-V is a fun, lifestyle vehicle with a distinctive personality,' Said Stephen Hollings, head of marketing for Hona (U.K.). 'The Famous Five idea, with the cues of creative enjoyment seemed the perfect way to talk about it.'