Company: Nuvell Credit Corp.
Headquarters: Little Rock, Ark.
Parent company: General Motors Acceptance Corp.
Business: Subprime auto financing for GM dealers; captive finance for Saab Cars USA Inc.; purchasing, and/or servicing loans from third parties
Founded: 1997, when GMAC bought the assets of LSI Holdings Inc.
President: Tommy Pritchard, 51. Pritchard, a native of Tifton, Ga., joined GMAC in 1971. He was appointed to his current position in June 1998.
Quote: 'The one thing we felt we should focus on was helping GM dealers deliver more cars.'