DaimlerChrysler is using 165 multipurpose kiosks to research vehicle preferenced of potential customers. The Kiosks, used primarily at events the company sponsors, dispense information about DaimlerChrysler's U.S. brands.
Through touch-screen technology, a visitor can get details about such things as color options, prices, rebates and equipment.
The company has put kiosks at its Bob Hope Desert Classic golf tournament, the CNN Center in Atlanta, the Southern Medical Convention, a Pittsurgh Pirates home baseball game and a national mall tour to announce the Chrysler 300M as Car and Driver's Car of the Year.
Bill Hines, kiosk communications manager for DaimlerChrysler, said the company looks at which vehicles consumers research, how long the cusomter stays on a particular vehicle page, and how extensively the customers search. By recording these patterns, Hines said DaimlerChrysler can tailor software to the way customers research a vehicle.
The kiosks have printers, and Hines said 50 percent of those who use the kiosks print out information. Hines said each kiosk costs DaimlerChrysler $8,000, excluding software.