Some automakers have the resources to be everything to everyone. They can market everything from subcompacts to luxury sedans, from sporty two-seaters to sport-utilities.
Other companies have to pick their targets carefully. And their marketing must be tightly focused, using limited dollars to get the right message to the right buyers. In these articles, we profile some of the savviest niche players - those who get maximum results out of a limited product lineup and advertising budget.