Automotive Marketer has lined up some of the nation's brightest marketing and automotive brainpower to present 'A Brand New Game: Forging an Identity in the Age of Media Convergence' on Thursday, April 20, at the Jacob Javits Center. The event coincides with the New York International Auto Show.
The event is highlighted by a luncheon presentation by Jed Connelly, senior vice president of sales and marketing for Nissan North America Inc. There also will be an opportunity for guests to spend the afternoon touring the New York International Auto Show.
In the morning, attendees will hear Ken Enders, vice president of marketing at Mercedes-Benz USA Inc.; Michelle Cervantez, TrustMark marketing manager, Ford Motor Co.; David Martin, president of PentaCom; James McDowell, vice president of marketing at BMW of North America Inc.; and Hans-Olov Olsson, CEO of Volvo Cars of North America Inc. After their presentations, morning speakers will participate in a question-and-answer discussion.
The cost for the event is $150 per person. It begins at 8: 30 a.m. with a continental breakfast.
To register, call (888) 314-5041.