Next time you're considering a $50,000 luxury car, try playing a game of Memory.
That's right: Spread 52 of your favorite playing cards face down on the living room hardwood, label them with your 21 top luxury car choices and get to work matching them up. Whatever pair of cards you're left with, that's the one you buy!
Or click onto Mercedes-Benz of North America's Web site for an automotive edition of the traditional children's matching game. Instead of coupling all the letters of the alphabet or synchronizing a slew of Curious George poses, Mercedes allows visitors to match up digital images of sexy sports cars and sleek sedans by way of the lazy click of the mouse.
With the help of Critical Mass Productions of Calgary, Alberta, Mercedes is able to offer a bit of fun on its site as a break from the rigors of vehicle research. The site, www.mbusa.com, gives more than 400,000 visitors per month a mix of creative photography, soft color schemes and vehicle information. In addition to the memory game, the site also offers a quiz show that mixes tricky science, sports and technology trivia with a sprinkling of questions on Mercedes' history.
Dan Evans, director of strategic thinking for critical mass, admits people are not flocking to the site just to play the game. But the added bit of fun gets people to stay on the site longer, he says.