Jaguar is a luxury car, and Jaguar will remain a luxury car. No luxury truck (isn't that like a square circle?) for the venerable British marque.
Says Vic Doolan of Ford's Premier Automotive Group, 'Jaguar can be the quintessential epitome of art and performance, which doesn't need sport-utilities or estate wagons.'
Pretty flowery, but he makes his point. It's a good one.