WASHINGTON - With support from Mitsubishi Motor Sales of America Inc., a campaign called 'Why Can't We All Just Buckle Up?' is under way to increase seat belt use among blacks.
Also supported by a grant from the National Highway Traffic Safety Administration, the $115,000 campaign is operated by Auto Industry Diversity Efforts. It is the nonprofit division of On Wheels Inc., publisher of African Americans on Wheels magazine.
The campaign is using the magazine, public service announcements, the Internet and radio to impress blacks with the importance of seat belt use, said campaign spokesman Kimatni Rawlins.
The problem is especially severe among black teens, who are about 50 percent less likely than white teens to use belts, campaign leaders said.