We have a new magazine for the new millennium.
This month, we are introducing a smaller, handier format that reflects our magazine's mission: to chronicle a global industry that is undergoing wrenching changes.
The new-look Automotive News International is the handiwork of award-winning magazine designer David Walters. Over the past two decades, Walters helped launch Premiere magazine, redesigned Worth and was a staff designer at New York.
For Automotive News International, Walters has created an elegant, user-friendly format aimed at upscale readers of business magazines.
We will monitor the evolution of markets in Asia, South America, Europe and North America. We will explain how the industry's globalization is rapidly linking these regions together. We will take you behind the headlines to introduce you to the key executives who make billion-dollar bets on new vehicles. We will explain how and why they made their decisions, and we will tell you why those decisions were wise - or misguided.
At a time when national borders mean less and less to the automakers that straddle them, the executives who run those companies have become internationalized.
In light of that, Automotive News International will focus on the interests of executives who are guiding their companies in the global arena. Our readers are a sophisticated group. Over the course of their careers, they might handle job assignments on three different continents.
From time to time, we will examine the personal challenges that these executives must meet as they deal with a variety of cultures, customs and languages.
Like the industry that we cover, Automotive News International is a work in progress. In months to come, we will introduce regular monthly features on suppliers, e-commerce and finance.
We will encourage a dialogue with our readers, and we will channel that dialogue into the magazine. To do so, we have launched our Web site at www.autonewsinternational.
The Web site will contain monthly articles, links to our sister publications and access to the Automotive News Group archives.
Last - but not least - we invite you to enjoy our March issue. This month, GM President Rick Wagoner tells you how he plans to exploit Asia's markets. Renault CEO Louis Schweitzer describes the security hazards of overseas travel. And Toyota Chairman Hiroshi Okuda questions the judgment of automakers that have slashed their payrolls.
Enjoy the magazine. We hope you come back for more.