An Internet company in Seattle is enabling Washington consumers to order, finance and take delivery of late-model used vehicles without setting foot in a bricks-and-mortar dealership.
In fact, customers don't see their vehicles until they are delivered to their home or workplace.
OneGoodCar.com is licensed to sell used vehicles and specializes in low-mileage used vehicles, generally fewer than 30,000 miles, said Dennis Haydon, the company's 53-year-old president. Each vehicle comes with a three-day, 300-mile money-back guarantee.
OneGoodCar.com is available in Washington only. The company plans to expand into Portland, Ore., in March and into northern California in April. It plans to go national within a year, Haydon said.
NOT A BROKER
He said OneGoodCar.com is unique because it is not a vehicle broker or referral service, does not auction vehicles and is not affiliated with traditional dealerships.
Haydon said the 2-month-old company has delivered about 100 vehicles. Only one was rejected by the buyer.
He said consumers are willing to buy his vehicles sight unseen because of his no-pressure sales environment and because the money-back guarantee serves as a test drive. He does not expect OneGoodCar.com to take the place of traditional dealerships but sees it as an alternative for used-car shoppers who find the dealership experience distasteful.
'Our focus groups told us they don't want to go to the dealership,' said Haydon, a former investment banker with Morgan Stanley and a former owner of Olympic Lincoln-Mercury in Seattle.
'We want to be (similar to) Wendy's or McDonald's. You know what's on the menu; you know the restrooms are clean. We want to standardize the used-car experience and establish a national brand.'
Among OneGoodCar.com's investors are Regions Financial Corp., Ramius Capital Group and Bulldog Capital Management.
Haydon said his company buys vehicles from auctions, rental car companies and dealers. He said he also has access to vehicles repossessed by Carbuck$, OneGood Car.com's captive finance company.
Haydon said each vehicle goes through an extensive 155-point reconditioning process. The price of each vehicle includes a 100,000-mile warranty, roadside assistance and home or workplace delivery.
Last week, OneGoodCar.com listed 91 vehicles and included 1996 models and newer vehicles.
Among its offerings was a 1996 Accord with 31,678 miles. The vehicle's price was listed at $13,995. Also listed were a 1997 Saturn SL2, a 1997 Volkswagen Jetta GT and a 1998 Chevrolet S10 pickup. The listings included photos of the vehicles, their nonnegotiable prices, Kelley Blue Book prices and vehicle equipment.
The vehicles are stored in warehouses until they are delivered to consumers.
OneGoodCar.com accepts online applications for finance and insurance and will appraise and accept trade-ins, Haydon said. Should a vehicle need service, consumers can take the vehicle to any ASE certified service facility.