DETROIT - General Motors last week signed a three-year deal with Kelley Blue Book to create a Web site that combines parts of Kelley's vehicle-buying information site with parts of the GM BuyPower site.
GM is expected to announce this week a similar agreement with Edmunds.com, another Web site that offers free vehicle-buying information.
Kelley claims to have the Internet's most popular automotive Web site with about 30 million visitors a year to www.kbb.com. Through the GM deal, visitors seeking information on GM vehicles will be linked to a Kelley-GM co-branded Web site that will allow them to search GM BuyPower's database of GM dealership inventories.
The co-branded site also will offer used-car pricing reports and vehicle purchase information. Visitors to the Kelley site also will be able to access GM BuyPower and other GM information directly through links on Kelley's 'buy a new car' page.
The goal of e-GM, the company's e-commerce business unit, is to increase traffic at BuyPower (www.gm
buypower.com) from 4 million visitors last year to an annual rate of 50 million by the end of 2000.