Nickname suits Chrysler group
The U.S. arm of DaimlerChrysler AG has a new informal name: the Chrysler group. Executives at corporate headquarters in Auburn Hills, Mich., use the name for the global operations of the Chrysler, Plymouth, Jeep and Dodge brands. John MacDonald, senior vice president of sales and service, told reporters in Orlando, Fla., last month that North American executives wanted a name that captured their contribution to DaimlerChrysler. The new name was discussed at an executive retreat in Michigan late last year. The name reflects the values of the former Chrysler Corp., such as risk taking and unorthodox styling, said Bud Liebler, the Chrysler group's senior vice president of global brand marketing.
CALLING ALL DONORS - Saturn Corp. and the UAW are joining several nonprofit health organizations to encourage Americans to take part in National Donor Day 2000. The public is invited to visit participating Saturn dealerships from 11 a.m. to 5 p.m. on Saturday, Feb. 12. There are three ways to participate. Visitors may donate blood or pledge to donate blood. They also may volunteer with the National Marrow Donor Program to have blood drawn for tissue typing and have the results registered to be matched with a patient needing a marrow transplant. Visitors also may fill out an organ and tissue donor card. Interested persons may call (800) 553-6670 for directions to the nearest Saturn dealership. Information also is available on the Web at www.saturn.com.
MORE FUN - Clark Vitulli, former CEO of van converter Mark III Industries, former COO of Mazda Motor of America and former general manager of Chrysler Division, has a new venture. He now is CEO of America's PowerSports Inc. in Nashville, Tenn. The company has signed its first dealership, Woods Fun Center in Austin, Texas. The power sports market includes motorcycles, all-terrain vehicles, personal watercraft and snowmobiles. Vitulli founded the retail dealer network in 1998 and hopes to build it into the leading power sports retailer.
IN LINE TO GO ONLINE - Henry Ford revolutionized the auto industry with $5 a day wages back in 1914. Now in the Internet age, Ford Motor Co. has another $5 deal. The company is offering home computers and unlimited Internet access to its 346,000 salaried and unionized workers worldwide for $5 a month. Ford wants to boost the technical savvy of its work force and foster communication and customer understanding. Ford employees and family members will access the Web via a customized portal that includes links to company services and information.