DETROIT - Martin Levine, head of Chrysler-Jeep marketing worldwide, has been named president and CEO of PentaMark, which handles much of DaimlerChrysler advertising.
Levine, 52, will start his new job May 1. DaimlerChrysler did not say who will replace him.
The move gives Levine more responsibility for DaimlerChrysler brand marketing, albeit from the advertising side.
At DaimlerChrysler, Levine, a Chrysler-Jeep Division vice president, focuses on brand management for the Chrysler and Jeep brands. He reports to Bud Liebler, senior vice president of global brand marketing.
At PentaMark, Levine will head three subsidiaries charged with conceiving, producing and buying advertising for Chrysler, Dodge and Jeep, as well as for Mercedes-Benz USA Inc.
PentaMark is a subsidiary of BBDO Worldwide, which in turn is a subsidiary of Omnicom Group Inc. in New York.
As PentaMark's president, Levine will oversee 1,306 employees at three subsidiaries: BBDO Detroit, a creative shop; PentaCom, a media buyer; and InterOne, a marketing and customer relations research firm.
The change of jobs is an opportunity to start a 'second great career,' Levine said. Levine was general marketing manager at the former American Motors when that company was bought by the former Chrysler Corp. in 1987. For six years he headed Dodge Division, overseeing the launch of such products as the Ram pickup, the Viper and the Durango.
In launching the Chrysler 300M, he looked back to the early 1960s to come up with a campaign for the late 1990s. Early TV spots for the car featured vintage footage of a Chrysler roaring down the beach in Florida.
The 300M met its first-year sales goal of 60,000 units, and would have exceeded it if not for production constraints, Levine said.