Volkswagen told its dealers that it wants to sell more than 400,000 units this year in the United States and Canada.
Gerd Klauss, CEO of Volkswagen of America Inc., said he told dealers at the make meeting at the NADA convention that the company wants to increase U.S. sales from 315,000 units in 1999 to at least 355,000 and increase Canadian sales from 42,000 to 45,000.
Al Gossett, owner of Gossett Motor Cars, in Memphis, Tenn., and chairman of the VW Dealer Advisory Council, said VW's 600 dealers are up to the challenge. He said he believes some of the new sales will come from increased Jetta sales.
Klauss said he believes that VW and its dealers can reach the company's 1970 record of 569,182 units if they follow through with plans to establish more VW exclusive dealerships and increase service capacity.
Frank Maguire, vice president of North America sales at VW, said the company expects that 50 percent of VW dealerships will be exclusive by the end of 2002.