USED-VEHICLE WEB SITE
NADA, N.A.D.A. Official Used Car Guide Co. and N.A.D.A. Appraisal Guides have joined to create a consumer Web site that will give retail prices for used cars and trucks and other types of transportation. The site, www.nadaguides.com, includes retail prices for used vans, boats, RVs, motorcycles, yachts, luxury motor homes and airplanes.
Factory stores no longer are welcome to join the National Automobile Dealers Association.
The NADA board of directors unanimously voted to change the NADA bylaws to exclude dealerships that are more than 50 percent owned by a manufacturer. Dealerships in which factories have minority shares also cannot join if the factories have substantial control of operations. However, dealer development stores, in which factories provide mainly financial help, do qualify for NADA membership.
The bylaw changes take effect immediately and will be enforced as memberships come up for renewal. NADA estimated the amendment will affect less than 20 dealerships.
Cars.com said it is joining with Marketdrive Interactive to offer dealers and consumers more services, including a personalized Web page for car owners.
Buyers who purchased through Cars.com can access their own Web pages through a Cars.com dealer's Web site. The Web page will contain their vehicle maintenance history, warranty information and mileage. Consumers will receive advice regarding service on their Web page.
Cars.com of Chicago and Marketdrive Interactive of Sausalito, Calif., will roll out other products through their venture, such as Web-based marketing tools and dealership training.
BLUE BOOK BATTLE
Kelley Blue Book Co. has filed suit in Los Angeles against National Market Reports, claiming the rival publisher of vehicle pricing guides has infringed its trademarked 'Blue Book' name.
Both companies say they hold a legitimate claim to the name. National Market Reports changed its auto price guide name to Blue Book effective with its Jan. 1 issue. Kelley filed suit Jan. 19. The suit cites trademark infringement, false advertising and unfair competition.