ORLANDO, Fla. - Nissan dealerships in the United States will get new signage and new design guidelines for their dealerships this year.
The new look will be part of Nissan's revitalized global brand identity. The need for a new image was identified last year by one of nine cross-functional teams that studied Nissan Motor Co. Ltd.'s global operations.
'We need a new brand identity, new signage,' said Jed Connelly, general manager of Nissan Division. 'We need to redo our dealer identification.' He said there won't be a building program, but there will be color scheme and design recommendations for dealers who are relocating or upgrading facilities.
'That would give us a uniform look, an integrated look,' Connelly said.
The cross-functional team that defined the Nissan brand has finished its work. The company plans to train and educate employees about the brand identity before disclosing it to the public.
'In the next couple of months, we'll be talking about that, and once we do, it will be the direction we go for the Nissan brand on a global basis,' Connelly said. 'We're a global company now.'
Connelly said Nissan wants to develop a global brand identity so customers all over the world will know what a Nissan is, just as they know what a Mercedes-Benz, a BMW or a Volkswagen is.
Said Connelly: 'It won't be convoluted. It will be a fairly simple mantra that we can march toward on a regular basis, a global basis.'