Ross Roy Communications in Troy, Mich., changed its name to InterOne Marketing Group as of Jan. 1. The company will continue to develop and manage prospect communications for DaimlerChrysler's Chrysler, Plymouth, Jeep and Dodge brands. InterOne is an independent subsidiary of BBDO Worldwide. Timothy Copacia, CEO of Ross Roy, will continue to lead the organization.
Veteran Campbell-Ewald executive Louis Schultz was named CEO at Western Initiative Media North America, a media-management company. He began his new position Jan. 1. Schultz, who most recently was vice chairman of Campbell-Ewald, will be based in Los Angeles. Both Western Initiative and Campbell-Ewald are part of the Interpublic Group.
Michael Ryan, 44, was promoted to vice chairman and CEO at Campbell Ewald to replace Schultz. Ryan had served as president of the agency's automotive operations and managed the team of employees working on the Chevrolet account.
Robert Tacy has been promoted to senior vice president and director of digital solutions at Campbell-Ewald Communications. In his new job, he will supervise the work of the agency's digital solutions group, tdah!, which provides a broad range of digital applications and advertising services for clients such as AC Delco and OnStar, with annual billings of about $100 million.
James Parks joined DMB&B Public Relations as an account executive on the General Motors fleet and commercial operations account. He previously was marketing communications manager for the advanced products and technology group at United Technologies Automotive.
Speedvision and Outdoor Life Network named Al Morris an advertising sales executive in the Birmingham, Mich., office. Morris previously was a sales representative with The Atlantic Monthly and spent 10 years with advertising agencies McCann-Erickson, DMB&B and Y&R.
BBDO Detroit has named Lorrie Kepsel and William Waldman vice presidents. Kepsel, formerly an account executive for the agency, will assist with the day-to-day management and strategy development of the Dodge large car platform team. Waldman, previously an account supervisor, will oversee the day-to-day management of the Dodge Dakota, commercial truck and conversion van accounts. Also at BBDO, Eric Aldrich was named vice president and account supervisor on the Dodge car account. His responsibilities also include the Neon and Dodge Motorsports/NASCAR program.
Young & Rubicam Group Detroit announced that Aaron Rajda will become vice president of Interactive Business Solutions. Previously, Rajda worked at Ernst & Young. Dan Forberg was named an account supervisor at Y&R working on Internet and New Media projects for Ford Division. Forberg had worked previously at McCann-Erickson.
Two public relations veterans have merged their firms. Bruce MacDonald, former vice president of communications for General Motors, and Larry Weis, a former Ford Motor Co. public affairs executive, have merged MacDonald Communications and AutoCom. The new company, MacDonald-Weis & Associates, is based in Bloomfield Hills, Mich. The new firm's client list includes GM's OnStar, Hyundai Motor America, TI Group Automotive Systems, Bundy North America and Mackie Automotive.