GM dealers want say in ads
General Motors dealers in Michigan and Minnesota have begun quiet protests against the automaker's 10-month-old regional advertising reorganization.
Dealers in Minnesota, seeking a greater ad presence, are banding together to buy their own spots. Their Michigan counterparts are demanding more of a say in local ad matters.
Seven Oldsmobile dealers in Minnesota's Twin Cities area met last week and agreed to pool their money to buy 1,000 TV commercials. Dealer Wally McCarthy said the group didn't consult GM first and doesn't want money from the automaker.
The move comes only weeks after 80 percent of Michigan's 350 dealers formed a new, limited liability corporation and requested a meeting with GM executives in Detroit to demand more influence in local advertising, according to a member dealer who asked not to be identified. He said GM wasn't spending as much in the state as defunct dealer groups spent before the switch. As a result, he said, GM has lost share in that market.
Last April, GM abolished its longstanding regional dealer ad groups in a massive reorganization that shifted responsibility for $600 million in local ad funding from hundreds of dealer groups to five regions.
$2,000 is top GM rebate
DETROIT - General Motors is paying rebates of $500 to $2,000 to customers in its North Central Region. The payments cover certain Buick, Chevrolet, Oldsmobile, Pontiac and GMC models, and are scheduled to expire Feb. 29.
In lieu of rebates, finance rates of 2.9 to 3.9 percent are available.
The highest rebate on cars is $2,000 on the Chevrolet Cavalier Z24 convertible, the Pontiac Sunfire GT convertible and the Buick Park Avenue Ultra sedan.
The top payment on trucks is $1,500. It is offered on the Chevrolet Venture, Pontiac Montana and Oldsmobile Silhouette minivans and on four sport-utilities: the Chevrolet Tracker, the Oldsmobile Bravada and four-door models of the Chevrolet Blazer and GMC Jimmy.
Incentive tables are on Page 134.
Nissan pays buyers, dealers
LOS ANGELES - Nissan's rebates to dealers and customers for the first quarter range from $500 to $2,750 on 2000 and 1999 cars and trucks. For buyers, finance rates of 3.9 percent to 8.9 percent are available instead of rebates.
On 2000 models, the Altima sedan, Frontier pickup and Pathfinder sport-utility bring cash payments. The 2000 Maxima sedan, Frontier Crew Cab and Xterra sport-utility have cut-rate financing but no cash rebates.
Most Nissan rebates are for the dealer or the customer.
Incentive tables are on Page 134.
Ford Credit in e-alliance
SALT LAKE CITY - Vehix.com, a new online buying service launched by AT&T Media Services, said Friday, Jan. 21, that it has formed an alliance with Ford Motor Credit Co. to offer Web-based financing.
Vehix said Ford Credit would offer financing for Ford and Lincoln Mercury vehicles through Ford and Lincoln Mercury dealers who participate in the Vehix site. Dealers will retain all gross profits from financing and warranty sales, Vehix said.
Vehix is a successor to the former AutoMallUSA.com Web site. AT&T Media Services is a subsidiary of AT&T Corp.'s Broadband & Internet Services unit.
Eaton will get SAE medal
DETROIT - Robert Eaton, DaimlerChrysler chairman, will receive the 2000 SAE Medal of Honor on March 7 during the SAE 2000 World Congress in Detroit.
The medal is given to recognize and honor a living SAE member who has made important and significant contributions to the organization.
Eaton has been an advocate for standards harmonization throughout world markets by supporting SAE participation in International Standards Organization activities.
D/C unit sets record
BERLIN - DaimlerChrysler AG's financial services unit, DaimlerChrysler Services (debis) AG, posted a 30 percent gain in revenue last year, to $13.1 billion.
The largest portion of that revenue, $10.1 billion, came from financing new cars, Bloomberg News Service reported. The United States accounted for 42 percent of overall revenue.