Title: National director
Company: GM BuyPower
Thesis: The manufacturer's Web site will become an online car lot.
Quote: 'This is a world that makes you very humble. Every day the bar is being raised.'
Company: Yahoo! Inc.
Thesis: Consumers don't want fluff from their Web companies.
Quote: 'The most important thing is that you're delivering something of value to the consumer.'
Title: Senior vice president, retail direct
Company: Borders Group Inc.
Thesis: Mediocrity won't cut it on the Web.
Quote: 'Corporate Web sites must be on a par or better than competitors' Web sites.'
Title: General manager
Company: Thomas Motors
Thesis: Dealers need to take control of their Web strategy.
Quote: 'We dealers are losing the customers.'
Company: Reynolds and Reynolds Co.
Thesis: Simple dot-com retailing strategies don't go far enough.
Quote: 'We need to take a look at the way we do retailing today and radically change it.'