ORLANDO, Fla. - McDonald Automotive Group in Littleton, Colo., took Best of Show honors in the 2000 Dealer Automotive Newspaper Display Advertising Awards on Saturday, Jan. 22.
The awards, known as DANDY, honor outstanding automotive newspaper advertising in several categories and were given out at the National Automobile Dealers Association's annual convention here.
The Best of Show award included a cash prize of $5,000, up from $2,500 in previous years.
McDonald Automotive Group (Volkswagen-Audi-Volvo-Mazda) earned the award for a five-part ad campaign that appeared in The Denver Post. The campaign was created by karsh & hagan communications inc. in Denver.
Judges cited the McDonald campaign for its sharp and clean design and its consistency.
The ads all include snappy theme lines, vehicle prices and 'running' shots of the vehicle being featured. One ad features pictures of the 1999 Volvo S70 sedan and V70 wagon hugging curves. It carries the theme line 'Turns any hairpin into a safety pin.'
Other 2000 DANDY Awards winners:
Best ad campaign by a dealer association: South East Toyota Dealers Association in Deerfield Beach, Fla. Created by the News & Record in Greensboro, N.C.
Best single ad by a dealer association: Western New York Ford Dealers Association. Created by Eric Mower & Associates Advertising in Buffalo, N.Y.
Best ad campaign by an individual dealer (large market): McDonald Automotive Group in Littleton, Colo. Created by karsh & hagan communications inc. in Denver.
Best single ad by an individual dealer (large market): Contemporary Motor Cars Inc. in Little Silver, N.J. Created by Michael J. Motto Advertising Inc. in New Providence, N.J.
Best ad campaign by an individual dealer (small market): Ronnie Ward Oldsmobile-Buick-GMC-Toyota in Ruston, La. Created by Minden Press Herald in Minden, La.
Best single ad by an individual dealer (small market): Long Motor Co. in Sommerville, N.J. Created by Michael J. Motto Advertising Inc. in New Providence, N.J.
Best use of color in dealer or dealer association advertising: Rocky Mountain Ford Stores in Denver. Created by J. Walter Thompson Advertising in Denver.
Best Automotive Special