Wickstrom Ford in Barrington, Ill.
Web site: www.wickstromford.com
Average no. of vehicles sold a month: 140 new; 50 used
Monthly sales attributed to the Internet: 38 new and used resulting from 250 to 400 direct purchase requests each month from all Web sources
No. of Web site hits per month: 23,000 hits; 4,000 page views